Our work in action
Learn how we’ve been able to apply our skills and expertise to answer our clients’ business challenges.
Investment Optimization
We leveraged a custom-built suite of Media Mix Attribution models, along with our proprietary forecasting simulation tool, to optimize a Fortune 100 financial services provider’s advertising budget, providing them the tools to profitably allocate over $300mm in marketing investments across their media and acquisition channels for multiple portfolios and markets.
Credit &
Collections strategy
We developed a collectability score for financial institutions combining customer ability and willingness to pay, in addition to developing and executing strategies for outside agency placement and collections.
Campaign Analytics
We worked with a major media organization to analyze their marketing campaign effectiveness and developed a curriculum of analytic best practices, tailored to the organization’s needs, to design and measure campaign performance across their digital media channels.
Targeted Marketing
We created a suite of custom targeting models across a range of products for a major US entertainment organization, providing a 7x lift in targeted response rates, allowing them to much more effectively leverage their marketing dollars to reach customers and prospects with promotional campaigns and cross-sell opportunities.
Data Aggregation and Analytic Dashboards
We worked with a Fortune 100 financial services provider to develop a visual analytic dashboard to track over 50 KPIs, coordinating with data suppliers and business partners to acquire, standardize and aggregate data feeds across US and International markets, while building a GUI front-end interface to tap into the data, providing customizable summary metrics and visuals to the organization.
salesforce optimization
We built a portfolio of predictive models across the product line of a major pharmaceutical company to optimize their national Salesforce workforce.
Recommender Systems
We created recommender systems to present offers to customers based on customer spend, profile and location, as well as recommender systems to create personalized emails.
Contact us
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